Branding - the key to long-term success

This seminar offers you a comprehensive insight into the fundamentals and strategic approaches of brand building. A central focus is on the distinction between branding and marketing. Various strategies are presented on how brands can differentiate themselves in saturated markets in order to stand out from the competition and build a strong bond with the target group.

I will show you how to develop a brand that not only convinces customers rationally, but also emotionally. The question “Why should customers choose this product and not that of a competitor?” plays a central role here. Successful branding is not just a design or marketing approach, but represents a sustainable, strategic process that makes a decisive contribution to the long-term success of a company.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.

This workshop will be held in german.