Successful start-ups begin with a clear view of the market!
07.05.25 | 14:00 o'clock – 17:00 o'clock |Potsdam | save as Calendar item
Understand your target groups, sharpen your market strategy and find a clear, convincing competitive position.
Registration
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Free capacity
A clear positioning and sound market knowledge are crucial to becoming visible as a startup and growing in the long term. In this practical presentation, Sebastian Ketter shows how founders can get started with market analysis and marketing using simple methods and directly applicable tools.
The focus is on tried-and-tested strategies for analyzing the market environment, defining relevant target groups and developing a distinctive brand profile. A structured analysis of the competition, customer expectations and your own strengths forms the basis for a targeted, effective marketing strategy.
Compact knowledge and real examples from practice provide valuable impulses for your own brand development - understandable, inspiring and directly implementable.
This workshop will be held in german.
Contributors
Sebastian Ketter (TIANBERLIN)

Mit über 20 Jahren Erfahrung in der Kommunikations-Branche hat Sebastian Ketter zahlreiche Unternehmen dabei unterstützt, ihre Markenidentität zu stärken, effektive Markenanker zu etablieren und eine zielgerichtete Kommunikationsstrategien zu entwickeln. Im Laufe seiner Karriere hat er nicht nur Unternehmen beraten, sondern auch sein Wissen und seine Erfahrung in zahlreichen Workshops und Seminaren zu den Themen Marke, Branding und Marketing geteilt.
Categories
- Seminar