Guerrilla marketing

Guerrilla marketing is an unconventional marketing strategy that aims to generate maximum attention with a minimum budget. Especially companies with the necessary small change like to resort to guerrilla marketing. What sometimes starts small and with a low budget can have large and costly ripples, for example in the form of legal consequences if campaigns (unexpectedly) violate regulations. Guerrilla marketing focuses on the idea of using creative, unexpected and often provocative campaigns to surprise the target group and achieve a lasting effect. This involves deliberately breaking out of the ordinary in order to create experiences that will be remembered and ideally spread virally.

The seminar highlights the key features of guerrilla marketing: the creative use of ideas instead of large budgets, the surprise effect to increase brand awareness and the viral potential that arises from such campaigns. I will also show you how start-ups can replace expensive campaigns through flexibility and strategic planning.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.

This workshop will be held in german.