Marketing basics: management decision or errand boy?

In an increasingly competitive business world, a sound understanding of marketing is essential. This seminar will provide you with a comprehensive overview of the key aspects of marketing and its importance to business success. The four components of the marketing mix - product, price, place (distribution) and promotion - will be explored in detail to show how a balanced combination of these elements can have a significant impact on the success of your business.

Using real-life examples and proven strategies, I will explain how to develop products that meet the needs of the target audience, how to establish well thought-out pricing strategies, select effective distribution channels and use creative marketing measures. I will also give you valuable tips on how to integrate and coordinate the various elements to develop a coherent and successful marketing strategy.

A special focus is also placed on the relevance of offline marketing methods in order to illustrate their useful addition to modern strategies. Examples of successful measures such as events, print advertisements and flyers illustrate the influence of these approaches on brand presence and customer loyalty.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.

This workshop will be held in german.