Market analysis I: Target groups and USP
07.01.25 | 15:00 o'clock – 17:00 o'clock |Online | save as Calendar item
As part of the market analysis, we are focusing today on the target group and the USP
Registration
For this event a registration is necessary. Please log-in in your personal "My BPW".
Free capacity
Today we will review the foundation of your idea, the target group and the USP, as part of your market analysis strategy. You will learn the difference between market analysis and market research and how you can use them for your idea. There will also be virtual exercises with each other. Be ready and have your idea as clear as possible and look forward to the group's feedback.
Please also note our second part “Market Analysis II: Competitor Analysis, SWOT, Market Calculation” on 09.01.
To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.
This workshop will be held in german.
Contributors
Petra Diederichs (Guerrilla Marketing Group)
Seit 1994 leite ich die Niederlassung der deutschen Guerrilla Marketing Group. Ich trainiere und coache Führungskräfte und Mitarbeiter, vorrangig in den Bereichen Vertrieb, Marketing und Kommunikation und Mindfulness.
Themen wie Neukundengewinnung, Empfehlungsmarketing und alles rund um die vertriebliche Kommunikation, vor allem auch am Telefon, sind meine Schwerpunkte.
Seit 2015 bin ich als Dozentin für Marketing an der TH Wildau tätig. Ich bin seit 2009 Co-Moderatorin unseres populären Marketing-Podcasts „GuerrillaFM“ und Autorin des Buches „New Guerrilla“. Ebenso biete ich Mindfulness an.
Mehr unter www.mindfulness.berlin und www.guerrilla.de
Categories
- Online seminar