Market analysis II: Competitor analysis, SWOT, market calculation
09.01.25 | 15:00 o'clock – 17:00 o'clock |Online | save as Calendar item
As part of the market analysis, we will continue to look at the benefits and the competition today.
Registration
For this event a registration is necessary. Please log-in in your personal "My BPW".
Free capacity
In the second part of the market analysis, you will find out further advantages of your offer and analyze your competition. With the help of the SWOT approach, you will discover weaknesses and strengths, opportunities and risks. We also calculate the market potential in a sample example. You will receive a checklist to help you fill any gaps afterwards. As we will be carrying out exercises together, it would be great if you would actively participate.
Please also note our first part “Market analysis: target groups and USP” on 07.01.
To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.
This workshop will be held in german.
Contributors
Petra Diederichs (Guerrilla Marketing Group)
Seit 1994 leite ich die Niederlassung der deutschen Guerrilla Marketing Group. Ich trainiere und coache Führungskräfte und Mitarbeiter, vorrangig in den Bereichen Vertrieb, Marketing und Kommunikation und Mindfulness.
Themen wie Neukundengewinnung, Empfehlungsmarketing und alles rund um die vertriebliche Kommunikation, vor allem auch am Telefon, sind meine Schwerpunkte.
Seit 2015 bin ich als Dozentin für Marketing an der TH Wildau tätig. Ich bin seit 2009 Co-Moderatorin unseres populären Marketing-Podcasts „GuerrillaFM“ und Autorin des Buches „New Guerrilla“. Ebenso biete ich Mindfulness an.
Mehr unter www.mindfulness.berlin und www.guerrilla.de
Categories
- Online seminar