Product and service

In this seminar, we take an in-depth look at the development of products and services for your customer groups. Using methods from Design Thinking, Value Proposition Canvas and the Blue Ocean Strategy, examples will be used to show how an offer can be created for customer groups today and how it can be optimized over time.

Once your own product/service is ready for the market, the second part of the seminar is about how to present your own offer in a way that is understandable for the reader of the business model and business plan, the juror in the competition, investors and, above all, potential customers.

We deal with all the questions that should be answered in the “Product and service” section of a business plan or the value proposition in the canvas. We look at the production processes, the value chain, pricing and many other questions that you can bring to this interactive format.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.

This workshop will be held in german.