How to interview and talk to customers

Understanding your customers is key to any successful business venture. This 3-hour online seminar focuses on building your skills in conducting insightful customer interviews. You will start with the basics, learning why interviews are important and how to conduct them. You'll then get to practice these skills in real-time, interviewing fellow participants and receiving feedback. The session wraps up by introducing additional research methods to corroborate your interview findings.

The workshop takes place in cooperation with the University of Potsdam, Potsdam Transfer.

To conduct the online event, we will use the video conferencing tool of Zoom Video Communications, Inc. You can find information on data protection here: https://zoom.us/docs/en-us/privacy-and-legal.html. By participating in the event, you agree to this data processing.

This workshop will be held in english.